Le Specs at Merchant Archive

Le 
Specs 
was 
first 
launched
 in 
1979 
as 
one 
of 
the 
only 
fashion 
brands 
in 
Australian

eyewear.
 In
 its
 first
 3
 years
 it
 took
 the
 market
 by
 storm
 with
 an
 iconic
 media
 presence

selling
 over 
1
million 
pairs, 
overnight 
nailing 
its 
position 
as 
the
 country’s 
leading 
brand

in
 eyewear. 

In
 2006,
 the
 brand
 was
 re‐launched
 and
 has
 again
 become
 a
 major
 success

story, 
bringing 
Le 
Specs 
to
 a
 new 
generation.